WHO’S SIMON

Performance Leadership & Life Coach ICF-CERTIFIED Business Coach, Corporate Trainer, and Facilitator

Meet SIMON

Hey there! I'm Simon, and I've walked the same path you're on right now. As a devoted father, life and business enthusiast, surfer, and co-founder of 'Creating Waves,' I've experienced firsthand the incredible transformations that are possible when we harness the power of simplicity for life-changing action.

But it wasn't always this way. As a child, I faced a relentless storm of challenges. Dyslexia and ADHD cast shadows over my early years, and the echoes of my teachers' discouragement reverberated in my mind. I was branded as 'Simple Simon,' and the weight of that label clung to me like an unwelcome companion. For years, I struggled to break free from the limitations imposed upon me.

Yet, life has a remarkable way of revealing its secrets when we least expect it. It wasn't until my early-thirties that I embarked on a journey of transformation. Little did I know that the key to unlocking my potential was hidden within the very thing that had been labeled as a limitation—keeping it simple.

In a world that often praises complexity, I discovered that simplicity was my superpower. I realized that my dyslexia and ADHD endowed me with a unique perspective. I saw the world differently, not as an obstacle but as an opportunity. My mind danced outside the confines of convention, enabling me to think beyond the box, to perceive the quickest and easiest paths to success.

I harnessed this newfound insight and embarked on a remarkable journey of self-discovery. I channeled my superpower into my career, transforming from a struggling individual into an executive, leading a small team in the United Kingdom. But I didn't stop there. I yearned for more significant challenges, and my path led me to distant shores—Singapore—where I took the reins of global teams in multinational corporations.

Yet, that was just the beginning. My journey of empowerment was not solely about climbing the corporate ladder; it was about ascending to my fullest potential. Alongside my partner in life, I ventured into uncharted territory, launching our own hugely successful 6 figure business as a life and business coach. Together, we harnessed our shared vision to guide individuals toward personal and professional excellence.

My journey from 'Simple Simon' to the architect of my destiny stands as a testament to the boundless resilience of the human spirit. It is a reminder that within our perceived limitations lie our greatest strengths, and that sometimes, keeping it simple is the key to unlocking our extraordinary potential.

I share this deeply personal journey with you not as a tale of triumph over adversity, but as an invitation to embrace your uniqueness, to recognize that your own challenges may contain the seeds of your most profound capabilities.

Now, through the power of simplicity, I'm here to help you uncover your potential, define clear goals, and embark on your personal and professional growth journey. Together, we'll make the extraordinary happen.

Simon Middleton Life and Business Coach

Other things about me:

  • I swear like a sailor, but don't worry, I'll try to keep it PG for you.

  • When I'm not coaching, you can find me riding the waves like a pro surfer... or at least trying to. I may have failed as a drummer, but I've got mad rhythm in the water.

  • Confession time: I hate dogs. Sorry, furry friends, but you just don't do it for me.

  • You'll know it's me when you see emails with way too many exclamation marks!!!!!! It's a problem, but hey, at least you know I'm excited.

  • I'm a huge fan of my own jokes, and sometimes others join in. If you don't laugh, that's okay, we'll just have to work on your sense of humor.

  • My confidence can be mistaken for arrogance, but I promise I'm just passionate about helping people unlock their potential.

  • I strive for perfection in everything I do, but let's be real, it's a pain in the butt.

  • I've got a monkey mind that's always in motion, but that's what makes life interesting, right?

  • I may not know what's going on with the latest TikTok trend, but I can confidently say that I'm an expert in a few areas: understanding people, unlocking personal development, and decoding the secrets to success and winning (and no, I'm not talking about winning at Monopoly, although I'm pretty good at that too).

  • If I could have four people celebrates to bounce ideas from they would be, Ricky Gervais, Noel Gallagher, Russell Brand, and my hero Richard Branson!

I AM A